Tips to Successfully Promote your Stream on Socials
Promotional tips to help encourage your audience to watch live on your site and on Shop app.
Post on social about your stream so your followers know it's going to happen. Include the following:
Let your audience know when/where to tune into the livestream.
If there’s an incentive, include it! Incentives have been proven to drive more viewership, engagement and sales.
Encourage your audience to follow you on the Shop app so they're instantly notified when you're live.
Tag @stageten.tv so we can repost your announcements
Find more tips on creating your promo plan here!
Promote on Instagram
Share Instagram stories at least 3 days prior to event and day of event
Use the 'Countdown' sticker so your audience can be notified when the live event starts:
Click on countdown sticker
Add countdown/event name
Add event date/time
The day of the event, use the ‘Link’ sticker so followers know where to engage with the livestream:
Click on link sticker
Add link to the live site destination
Customize sticker text with a CTA such as “Join us LIVE now”
Share an in-feed promo at least 1 week prior to event
Add a 'Reminder' to the post so your audience is notified when the live event starts:
Click Add Reminder
Add Reminder/event name
Add a start time (be mindful of your default timezone)
Add an end time (optional)
Tip: Update your link in bio to the live destination URL so your audience can easily find where to engage with you. And make sure to tag @stageten.tv so we can reshare your promo content to our audiences!
Promote on TikTok
Share TikTok stories at least 3 days prior to event and day of event
Drive your audience to your link in bio (must be on a business profile with over 1K followers) to engage with the stream.
Share a TikTok video at least 1 week prior to event
Make sure the video content and caption details when/where your audience can tune into the livestream. Don't forget the incentive - why should they join live?
Promote on Facebook
Cross-promote Instagram posts to Facebook
You can share your Instagram stories and in-feed post/reel directly to your Facebook audience. Make sure you have your Facebook page connected to your Instagram account before doing so!
Share Instagram posts to Facebook:
Before sharing your post, tap the toggle next to Share to Facebook
Share Instagram stories to Facebook:
Below Your Story, tap Sharing options
Select Share to Facebook every time or Share Once
Create a FB event
This is a great way to capture RSVPs and see who will be tuning into your show, especially for a special tent pole!
Click + Create New Event, then enter event details like the event name and start date and time
Click Is it in person or virtual?, then select Virtual
Select External Link when choosing the type of virtual event
Click Who can see it? to select your privacy setting
Add more event details such the live destination URL, guests/hosts, incentives, etc.
Promote on YouTube
Upload a YouTube Short
Similar to Instagram stories, YouTube shorts can help amplify your live show to your YouTube subscribers.
In your YouTube Studio, click Create then Upload video in the top right corner
Select a short video (up to 60s) with a square or vertical aspect ratio
Include #Shorts in the title or description to help recommend it across YouTube
Take advantage of Community posts
Community posts allow you to interact with your audience using rich media (polls, quizzes, GIFs, text, images, and video). They show on the Community tab, and may show on Home or the Subscriptions feed.
Click the Community Tab on your channel, and encourage your audience to join you for your live show. For the Community Tab to be available, you must enable access to advanced features on your channel.
Last updated
