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  • Help Center
  • Get Started
    • Quick Start
    • Tutorials (Start here!)
      • Creator Tools Overview
      • Create a Live Show or Recording
      • Shopify Setup Guide
      • View & Publish Past Streams
      • Planning a Show
    • Best Practices
      • Tech: Doing a Tech Check Before you go Live
        • Framing & lighting tips
      • Marketing: Boost Your Show’s Conversion Rate
      • Creative: Show Formats for Shopping Success
  • Using Stage TEN
    • Studio
      • Studio Quick Start
      • Add Feeds, Guests & Assets
      • Building Scenes
      • Audience Chat
      • Conduct a Poll
      • Add Social Audiences
      • Connect App & Invite Links
      • Companion App
    • Your Stage (Channel Page)
      • Chat Moderation on the Stage TEN Interactive Player
      • Embed your live player on a Website
      • Featured Links
      • Stream to a Shopify Store
    • Monetization & Shopify
      • Live Shopping for Shopify Merchants
        • Connect Shopify from the Studio
        • Add live shows to your store
        • Add past shows to your store
        • Stream to the Shop App
          • Add Stage TEN to your Shop Store
        • More Shopify Help
          • Install the Stage TEN Sales Channel (Connecting from the Shopify App Store)
          • Make Shopify Products Available on Stage TEN
          • Storefronts using Vintage (1.0) Themes
          • Add Payment Methods for Shopify Checkout
      • Tipping
      • Live Shopping without a Shopify Store
      • Sell Products in Live Streams
    • Multistreaming & Social Destinations
      • Streaming to YouTube
        • Streaming to YouTube via RTMP
      • Streaming to Twitch
        • Connecting to Twitch via RTMP
      • Streaming to Facebook
        • Streaming with the Facebook Live Producer
      • Streaming to Instagram
      • Streaming to TikTok
        • Graphics & Assets for TikTok
      • Streaming to LinkedIn
      • Streaming to (& from) Zoom
      • Streaming using RTMP
      • Streaming to Shop App
    • Past Shows: Analytics & Publishing Recordings
      • Analytics
    • Account
      • Billing
  • Resources
    • Plan & Promote Your Show
      • Tips to Successfully Promote your Stream on Socials
      • Creating your Promotional Plan
      • Plan your Show with a Workback Calendar
        • Design Your Show Flow (Run of Show)
    • Assets and Graphics
  • Troubleshooting
    • How to contact Stage TEN Support
    • Common Issues
      • Fixing Camera, Microphone, or Screen Share Permissions
      • Troubleshooting Audio Problems
      • Internet Network Settings (how to work around a Firewall)
      • Ways to improve your internet speed
      • Why is the Text Overlay Extension Disabled?
      • Checking Permissions for Stage TEN on Facebook
      • Troubleshooting a Stage TEN Interactive Player that's embedded on your website
  • OTHER
    • Pro Studio (Classic)
      • Studio Basics
        • Computer and Internet Minimum Requirements
        • Setting the Stream Resolution
        • Recovery Mode: Handling interruptions
      • Participants & Feeds
        • Connect a Local Camera Feed
          • Connecting a Pro Camera (DSLR)
        • Invite Participants and Add Remote Feeds
        • Share your Screen or Application
          • Sharing Computer or Game Audio
        • Audio Sources, Music & Mixing
        • Recommended OBS and RTMP Settings for Use With Stage TEN
      • Building Scenes: Layouts and Overlays
        • Media Library: Videos, Images, Music
        • Play Videos in your Stream
        • Display Text Overlays
        • Creating Your Own Custom Overlays and Graphics
        • Scene Builder Hotkeys
      • Sell Products in Streams
        • Connect Shopify from the Pro Studio
      • Poll Viewers with Interactive Voting
      • Multistreaming (Pro Studio Classic)
      • Optimizing Stream Quality
        • Setting Resolution and Frame Rates
        • Improving the Quality of Your Broadcast on Stage TEN
  • Legal
    • Virtual Patent Marking
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On this page
  • When will you go live?
  • What will you talk about?
  • Are you inviting any participants?
  • Is anyone helping you run your livestream?
  • Promote your show

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  1. Get Started
  2. Tutorials (Start here!)

Planning a Show

Set yourself up for success by planning these aspects of your livestream.

PreviousView & Publish Past StreamsNextBest Practices

Last updated 1 year ago

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Like so many things, planning is critical to the success of your livestreams. There are a few key elements to consider before you go live.

When will you go live?

Understand when your audience is available, and go live during that time. This may mean looking outside of business hours or experimenting with show times until you find something that works.

Once you've settled on a time that works, stick to it. Go live at the same time for every show - whether that's one evening a week or every morning before you start your day. The details depend on your content and what your audience will find relevant. Focus on what is best for them to maximize attendance and engagement.

Tip: Don't forget to update your Shop App card with your show time so your audience knows when they should watch for the notification.

What will you talk about?

You don't need to script out an entire show - in fact doing so may make you seem stiff. But especially for your first few shows you will feel more comfortable if you have an outline of what you want to do or talk about on stream.

Are you inviting any participants?

One way to add interest to your streams is to bring on a co-host or guests. You can have a fireside chat, debate or discuss a product you're featuring, play a game, or divide and conquer by each preparing segments.

These guests may also be able to help you promote your show by inviting their audience to watch.

Participant feeds can be added to the studio by sharing an Invite Link that your guest open in a web browser or the . To ensure participant feeds look their best, make sure to send them the , and do a Tech Check in advance. When it comes to quality, their device can matter almost as much as the one you use to run the Studio.

Is anyone helping you run your livestream?

Are you planning on using overlays? Featuring or revealing products? Showing media assets like images or videos during your show?

Depending on the complexity of your creative vision, you might want to share the responsibilities for operating your streaming tools, such as:

  • Have a Director operate the studio so the host(s) can focus on performing their best.

Tip: If the host isn't operating the studio, open the Interactive Player on a spare device so they have a monitor to see themselves. Just make sure to turn the volume down so you don't create feedback or echoing.

Promote your show

You've put work into planning your show. Now make sure your audience shows up to watch. This starts well in advance of your first livestream, and can make all the difference in whether you generate any sales in your Live Shopping streams.

Have another person moderate chat and manage your Sale .

We've put together a and collected some detailed tips and best practices for .

Stage TEN Connect App for iOS
Before-You-Go-Live Checklist
using the Companion App
guide on building a promotion plan
promoting your show on a variety of social networks