Creative: Show Formats for Shopping Success
The structure of your show can significantly influence whether or not your audience actively engages.
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The structure of your show can significantly influence whether or not your audience actively engages.
Last updated
Was this helpful?
The following formats are designed to be reusable and customizable for any merchant. They can be thought of as little organized games that can be played with your audience.
These formats are easy to customize and you can mix and match, to find what works best for your audience. This provides a unique and engaging experience for both the merchant and the buyer!
The Merch Drop: Hold back a product before your show. Build up some hype, then reveal the product and mark it as Featured to surprise your fans.
Take Requests: Update your sale during your show (or have a teammate help). Show your audience that you're responsive to their requests so they see the products they tell you they want, or change products if one sells out.
Question & Answer/Ask Me Anything: Host answers questions from the audience on their products or business. Create a welcoming and inclusive environment by encouraging audience participation and actively soliciting and answering questions. Works well with Founders/CEOs as a Host.
Sweepstakes: Viewers who make a purchase are entered into a random draw where one of them will win a prize.
Call-in/Guests: In a call-in format, the audience is encouraged to participate in the show by calling into the show through Stage TEN’s web-based call-in system. Engage with your buyers directly and let them share their experiences with your products to help you sell!
A/B Vote: Present two options to the audience and encourage them to vote on their preferred choice. This could be anything from choosing between two different products, selecting the winner of a competition, or simply deciding on a course of action. During the voting period, monitor the results and provide updates on the progress of the vote.
Purchase Incentives: Host performs an action, such as dancing, until a specific purchase goal has been reached.
Give a Tour: Walk your viewers through your space/store and give them a personalized shopping experience. Stream from the camera on your phone with the Connect app.
10th Buyer Bonus: Offer a prize to the 10th buyer.
50-Buy: Reveal a coupon code if 50 products are sold within a defined time period.
Price Drop: Product price decreases as more people purchase.
Buy-A-Thon for Charity: Offer a selection of products with a portion of the proceeds going to charity. Display the grand total donations on screen as you approach your goal. Incentivize viewers to shop and help you cross the finish line.
Run for your Money: Run on a treadmill for as long as audience members keep purchasing.
Unbox Roulette: Live product unboxings with exclusive discounts.
Price Freeze: Vote on the price of a product in the past decade.